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Baltic E-commerce Star 2025 Winners Announced in Vilnius

30. May 2025

The winners of the Baltic E-commerce Star 2025 were announced during the LOGIN 2025 conference, the largest innovation and technology forum in the Baltics, which took place on May 29 in Vilnius, Lithuania.

This year’s competition attracted 192 applications across eight categories – nearly double the number from last year. This growth shows the rising ambition, innovation, and quality standards across the Baltic e-commerce landscape.

Winners were selected in seven out of the eight categories by an international jury, who evaluated each entry based on criteria such as user experience, design, content, technical performance, and innovation. The highest-rated e-shops were awarded gold, silver, or bronze placements.

The Grand Prix – the competition’s highest honour – was awarded to BURGA from Lithuania for outstanding content and a high-performing Shopify store.

Here are the 2025 winners and finalists:

User Experience & Design Star
1st place – Wigiwama
2nd place – Balcia Insurance
3rd place – Cannumo, NARA Health, Medon
Finalists: Sooo.me™, UAB Kelionių panorama

Content Star
1st place – BURGA
2nd place – HackMotion
3rd place – Cannumo
Finalists: Balcia Insurance, Busy Tag, NEWCRUSH

Export Star
1st place – TRODO SIA, Ovoko / RRR.LT
2nd place – Ette Tete
3rd place – Luminesy, Eneba
Finalists: Wigiwama

Sustainability Star
1st place – SILMACHY cosmetics
2nd place – THATDAY
3rd place – 1it Arvutipood, Estere Nature Cosmetics
Finalists: fruttberry

Marketplace Star
1st place – BloomPads, Ette Tete
3rd place – Pastel Baby

Shopify Star
1st place – BURGA
2nd place – SwissOvit
3rd place – Wigiwama
Finalists: Kaleja Silks, QED, RainSisters

Effective Campaign Star
1st place – Busy Tag
2nd place – SILMACHY cosmetics
3rd place – Cannumo
Finalists: Fantazijos.lt, Frog.ee / Frog.lv / Frog.lt

AI & Automation Star
No winners were selected in this category.
Finalists: Balcia Insurance, Eneba

The 2025 edition marked the fifth year of the Baltic E-commerce Star competition. Since its launch, the Grand Prix title has gone to standout brands like Azeron (2021), Velosock (2022), Selfnamed (2023), HackMotion (2024), and this year’s winner BURGA.

We congratulate all the participants, finalists, and winners who continue to raise the bar for e-commerce in the Baltics. The competition celebrates bold ideas, customer-centric thinking, and exceptional execution. We look forward to seeing how these brands continue to grow and inspire in the coming year.

See you in 2026!


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