Scaling greatness with Baltic E-commerce Star 2025

The annual award Baltic E-Commerce Star celebrates the top-performing e-commerce businesses across the Baltic region.

What is the Baltic E-commerce Star?

The second annual Baltic E-Commerce Star competition celebrates excellence in the region’s online marketplace. After three years of recognition in Latvia and a successful debut across the Baltics last year, the awards return to honour both small and large e-commerce stores in 2025.

Categories

8

Participation fees vary based on business size: New Business, Small Business, Medium Business, and Large Business.

With 8 categories to choose from, your e-commerce shop can apply to the ones that best reflect its achievements. You can enter one or multiple categories to showcase your expertise and stand out.

 

User Experience & Design

User Experience & Design

1.

Recognizing the best in Baltic e-commerce

Content

Content

2.

Innovative visuals and copywriting excellence

Export

Export

3.

Highlighting success in international markets

AI & Automation

AI & Automation

4.

For e-shops leveraging smart technologies

Sustainability

Sustainability

5.

Committed to sustainability in e-commerce

Marketplace

Marketplace

6.

Excellence in marketplace-based e-commerce

Shopify

Shopify

7.

Celebrating the best Shopify-powered e-shops

Effective campaign

Effective campaign

8.

Outstanding campaigns that delivered big wins

categories

Strategic partners

Media partners

Jury

1 / 10

Arnis Jēkabsons / Latvia

Managing Director at Element Digital

Digital expert with more than 10 years of experience in various areas of digital marketing and digital product development. Currently, he leads the digital agency “Element”, which focuses on the development of various web projects, creating animations, social media communication and performance marketing.

2 / 10

Angelo Maiuri / Estonia

Head of Element Digital

As Managing Director of Element and Head of Digital at the Omnicom Media Group, Angelo is a Marketing executive, with a strong background in growth hacking, agile management and data-driven marketing.

3 / 10

Giedrė Vilkė / Lithuania

LiMA Board Member & E-commerce & Growth Strategy Expert & Consultant

A top marketing leader with 15+ years in tech, digital, and e-commerce, Giedrė excels in scaling businesses and driving revenue growth. As the former CMO of the Baltics’ leading e-commerce player, she played a key role in its market leadership and rapid expansion. Named CMO of the Year 2023 and ranked #2 Marketer in Europe 2024, she now helps businesses optimize sales, marketing, and product strategies for sustainable growth.
4 / 10

Edgars Isaks / Latvia

Head of Customer Experience and Product Development at Latvijas Pasts

Highly accomplished logistics and business development professional with over 10 years of experience. Over the past 5 years, successfully led and implemented more than 5 strategic projects focused on network expansion and digital channel efficiency for leading logistics companies in the Baltics, driving innovation and operational excellence.

5 / 10

Rytis Lauris / Lithuania

Co-Founder and CEO of Omnisend

With over a decade of experience in digital marketing, ecommerce, and bootstrapping startups, Rytis has grown Omnisend to $50M ARR without any outside investment. Outside of the office, Rytis can usually be found riding his bike, achieving his goal of reading a book a week, or enjoying time with his family. His mission is simple: to challenge the idea that great marketing has to be expensive, and more than 125,000 Omnisend customers are busting this myth every day. Alongside award-winning 24/7 customer support, Omnisend has multiple tools that help ecommerce brands effortlessly promote their products, engage customers on autopilot, and grow their online business faster, including one-click integration with major ecommerce platforms.

6 / 10

Arturs Mālnieks / Latvia

Performance Marketing Lead at Printify/Printful

Driving growth thousands of clicks at a time. Arturs leads performance marketing at Printify, where he executes campaigns that don’t just spend— they perform. Data is his compass and ROAS his second favourite abbreviation.

7 / 10

Valters Rokjānis / Latvia

Business Development Manager at MakeCommerce

Valters Rokjānis is a specialist in IT and eCommerce solutions, focused on optimizing business performance and workflows. With experience as an IT Project Manager in web development fields, he has led projects spanning small businesses to large-scale eCommerce platforms and internal systems. He has also delivered lectures on eCommerce platforms, payment solutions, systems, and the importance of user-friendly web interfaces.
8 / 10

Rudolf-Gustav Hanni / Estonia

Founder of SEIK Publisher

Rugolf Gustav Hanni is an e-commerce and digital transformation expert, specializing in optimizing sales and production flows in the printing industry. As the founder of SEIK Publisher and Pagerr, he has spent over nine years helping businesses improve efficiency, reduce waste, and increase profitability.  A winner of Ajujaht 2020 and a Startup Wise Guys Sustainability Accelerator participant, Rugolf brings deep expertise in leveraging technology for scalable and sustainable e-commerce solutions.

9 / 10

Milda Ščerbinskaitė / Lithuania

Co-Founder & CEO at One More Agency

Milda is the co-founder of One More Agency, an official Shopify partner agency in Lithuania. With over 10 years of experience in e-commerce, she has worked with major industry players such as Shopify and Pigu.lt, gaining deep expertise in online retail, digital product development, and business growth strategies. Throughout her career, she has helped countless businesses establish and scale their online presence by developing apps, e-commerce stores, and websites tailored to modern consumer needs. As a jury member, Milda combines deep industry knowledge with hands-on experience, offering participants valuable insights into practical strategies, tools, and trends shaping e-commerce today.

10 / 10

Denys Kyrianov / Ukraine

Head of TikTok Performance in Aleph

A digital marketing professional with years of experience in TikTok advertising since its early days in Europe. As Head of TikTok Performance at Aleph, I have worked across various industries, helping brands leverage TikTok’s unique potential for growth and profitability.

Arnis Jēkabsons / Latvia
Angelo Maiuri / Estonia
Giedrė Vilkė / Lithuania
Edgars Isaks / Latvia
Rytis Lauris / Lithuania
Arturs Mālnieks / Latvia
Valters Rokjānis / Latvia
Rudolf-Gustav Hanni / Estonia
Milda Ščerbinskaitė / Lithuania
Denys Kyrianov / Ukraine

News

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Last Friday, the winners of the first Baltic Ecommerce Awards were announced. The main award, the Grand Prix, was presented…
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The first pan-Baltic e-commerce awards are announced – best online stores in 4 categories to be awarded
The Annual Award has been won by the start-up Selfnamed
What can impede the development of an e-commerce company?
It must be possible to find you online: how e-commerce promotes exports
/ 6

All news

Apply for the Baltic annual award in
e-commerce by 8th of April.

Apply
Apply

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