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Baltic E-commerce Star 2025 Finalists Announced

29. April 2025

This year, the Baltic E-commerce Star competition attracted 192 applications across eight categories, nearly double compared to last year. It reflects the growing ambition, innovation, and quality standards across the Baltic e-commerce landscape.

Finalists compete across eight main categories, alongside special award from Gemius and the Grand Prix. The winners will be revealed at the Baltic E-commerce Awards ceremony on May 29, 2025, during the Login 2025 conference in Vilnius, Lithuania.

We look forward to celebrating the achievements and innovation shaping the future of Baltic e-commerce.

Finalists (in alphabetical order):

User Experience & Design Star:

  • Balcia Insurance
  • Cannumo
  • Medon
  • NARA Health
  • Sooo.me™
  • UAB Kelionių panorama
  • Wigiwama

Content Star:

  • Balcia Insurance
  • BURGA
  • Busy Tag
  • Cannumo
  • HackMotion
  • NEWCRUSH

Sustainability Star:

  • 1it Arvutipood
  • Estere Nature Cosmetics
  • fruttberry
  • SILMACHY cosmetics
  • THATDAY

Export Star:

  • Eneba
  • Ette Tete
  • Luminesy
  • Ovoko / RRR.LT
  • TRODO SIA
  • Wigiwama

AI & Automation Star:

  • Balcia Insurance
  • Eneba

Marketplace Star:

  • BloomPads
  • Ette Tete
  • Pastel Baby

Shopify Star:

  • BURGA
  • Kaleja Silks
  • QED
  • RainSisters
  • SwissOvit
  • Wigiwama

Effective Campaign Star:

  • Busy Tag
  • Cannumo
  • Fantazijos.lt
  • Frog.ee / Frog.lv / Frog.lt
  • SILMACHY cosmetics

This year’s jury

The finalists were evaluated by an international jury of e-commerce and digital business experts, including:

  • Denys Kyrianov – Head of TikTok Performance at Aleph / Ukraine
  • Arnis Jēkabsons – Managing Director at Element Digital / Latvia
  • Milda Ščerbinskaitė – Co-Founder & CEO at One More Agency / Lithuania
  • Edgars Isaks – Head of Customer Experience and Product Development at Latvijas Pasts / Latvia
  • Angelo Maiuri – Head of Element Digital Estonia / Estonia
  • Valters Rokjānis – Business Development Manager at MakeCommerce / Latvia
  • Giedrė Vilkė – LiMA Board Member, E-commerce & Growth Strategy Expert / Lithuania
  • Rudolf-Gustav Hanni – Founder of SEIK Publisher / Estonia
  • Rytis Lauris – Co-Founder and CEO of Omnisend / Lithuania
  • Arturs Mālnieks – Performance Marketing Lead at Printify / Printful / Latvia

The Baltic E-commerce Star competition is proudly supported by strategic partner Latvijas Pasts, along with partners Mēness Aptieka, Make Commerce, One More Agency, Element Digital, Gemius, Aleph, The Red Jackets, Ecomexpo, Nords Porter, Login. Media partners include Delfi, DScreens and IR Nauda.

About Baltic E-commerce Star

Now in its second year across the Baltics, the Baltic E-commerce Star competition celebrates the companies that are setting new standards in user experience and design, sustainability, export and other e-commerce spheres. Born from three years of recognition in Latvia, the competition expanded to embrace all three Baltic countries starting in 2024. It aims to spotlight the businesses that are truly scaling greatness across the region’s digital economy.

More information about the project: https://balticecommerceawards.com

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